Family: Polemoniaceae (PHLOX).
Other common names: lavender woollystar, lavender eriastrum.
Generic common name: WOOLLYSTAR.
La Purísima Mission SHP: coastal sage scrub, June 2012 .
Characteristics: Native, Red, Small, Clusters, Simple, Herbaceous, Annual, Late Spring.
Photographed out of range.
If you see this in or near the SMM floristic region we'd like to know.